Electronic stores adopt large ESLs (13.3”) to display not only promotional information but detailed product information. ESLs equipped with buttons can be used to flip through the multiple ESL pages for additional information or used as a call button to alert store associates, eliminating the need for the customer to wait or look around for further assistance. It is also important to have a stable ESL system as many Electronic store has RF heavy.

Why SoluM

ESL System Architecture

ESL (Electronic Shelf Label) is used to electronically update product pricing and information, minimizing incorrect pricing and information to be displayed. It is the next step to unifying online and offline pricing, while providing dynamic pricing capability to increase sales. Implementing ESL brings a digital image to store fronts.

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